Founded in 2008 by Pankaj Chaddah and Deepinder Goyal, Zomato is an Indian restaurant aggregator and food delivery start-up. Zomato provides restaurant information, menus, and user reviews, as well as options for food delivery from partner restaurants in select cities. In the midst of the COVID-19 outbreak, Zomato also began delivering food. The service is available in 24 countries and in more than 10,000 towns as of 2019.
Zomato was established in 2008 as Foodiebay and was renamed Zomato on January 18, 2010, as Zomato Media Pvt. Ltd, ltd. In 2011, Zomato expanded to Delhi NCR, Mumbai, Bangalore, Chennai, Pune, and Kolkata throughout India. The company expanded its operations in several countries worldwide in 2012, including the United Arab Emirates, Sri Lanka, Qatar, the United Kingdom, the Philippines, and South Africa. In 2013, Zomato was launched with its website and apps available in Turkish, Portuguese, Indonesian, and English languages in New Zealand, Turkey, Brazil, and Indonesia. Zomato launched its services in Portugal in April 2014, which was followed in 2015 by launches in Canada, Lebanon, and Ireland.
In 2019, Zomato acquired Seattle-based food portal Urbanspoon, which led to the firm’s entry into the United States and Australia. With similar models such as Yelp and Foursquare, this U.S.-expansion brought Zomato into direct competition.
Zomato also launched zomato.xxx, a site devoted to food porn, with the introduction of .xxx domains in 2011. In May 2012, in collaboration with Citibank, it launched a printed version of the website called “Citibank Zomato Restaurant Guide,” but it has since been discontinued.
Zomato fired nearly 10 percent of its workforce (540 people) in September 2019, tending to back-end activities such as customer service, merchant and delivery partner support functions. Due to the increasing demand for online groceries in the midst of the COVID-19 pandemic, Zomato launched its Zomato Market grocery delivery services in 80+ cities across India in April 2020.
To get ready for a post-lockdown world, Zomato introduced Contactless Dining in April 2020. Through this initiative, by eliminating the use of high-touch elements such as the menu, ordering, and bill payments via bar codes or the app while the employees are wearing masks, the company aims to minimize customer contact with anything that someone else might have touched.
In August 2020, Zomato praised the introduction of a period leave policy, allowing female staff to take up to 10 days off per year if they are unable to work because of the health effects of the menstrual cycle. The policy is also applicable to transgender employees.
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